2025 was hard.

I woke up countless times asking myself the question. Are we cooked?

2024 was hard too. It felt very uncertain and uncomfortable. I lost faith in the BLS data that year, when I learned that they rely on mechanics that no CMO would consider reliable – like phone surveys.

The employment data, which the world watches to make innumerable weighty financial and political policy decisions, was not telling us the whole story.

In 2024, we decided that marketers deserved better than guessing. We didn’t want our candidates or readers to wake up asking if they are cooked. When we meet with job-curious or active job seekers, we want to speak with authority.

That’s why we started tracking every single smidgin of data connected to the US employment market – for marketing talent specifically. We do this through our partnership with Aspen Technology Labs who scrape 150,000+ employer career sites across 18,000 U.S. cities in real-time to snag any marketing-related postings, and we feed that into our own proprietary insight engine.

Next time you wake up, wondering if you picked the right career by choosing the art and science of marketing. Next time your advice is sought on whether Zowie or Geoff should commit to study marketing, next time you wake up asking “Are we cooked?” know that you are 100% confident in a credible source of truth that can help you with the answers.

And with that, I present our Marketing Jobs Report for 2025. We hope you enjoy it, share it and help us to hype it. The further it travels, the more clarity it will provide to fellow marketers who are feeling some level of anxiety and want to see some actual data.

This report answers many questions.